Would you like to improve your online marketing strategies with proven conversion secrets that if applied would have a tremendous effect on your overall marketing activities? Would you like to learn how to effectively apply these conversion strategies in such a way as to boost your marketing efforts? Would you like to see results that comes from a sense of knowing that you are doing what works and not wasting your time on some obsolete activities in your internet business? If you answered yes to any of these questions or feel that you need to learn new conversion strategies to boost your online marketing effort, read on and you are going to learn new and effective ways to take your online business to new heights
While conversion simply means an action that takes place when a visitor on your website (or squeeze page) takes a “certain action” which you wants them to takes, the way you present the various elements that makes up the website (or squeeze page) can be the difference between you getting the response you desired from your visitors and noticing low responses and interaction from the same visitors.
For example, you might want your visitor to give you their email address in exchange for a free report or video you are providing them. Other form of conversion might be your visitor making a purchase, signing up to your newsletter or watching a promotional video while they are on your site. Any form of activity you want your visitor to undertake while on your site, conversion takes place when such visitor takes that “action” you want then to take.
In today’s blog post, we will be looking into strategies you need to have in place in order to ensure that your visitor takes the needed action you want then to take while on your site. Having these strategies in place will make all the difference in your marketing effort and ensure you get the most out of your marketing activities.
Now, let’s look into these in detail;
Define a clear Value Proposition
Value proposition is a statement that clearly states what benefits your visitors will receive when they complete your call to action (CTA). It’s the primary reason why a visitor should buy from you, it’s basically the sum of all the costs and benefits of taking action, the overall perceived benefit in your customer’s mind. These days, customers not only want to know “What’s in it for me” but they also want to know this; “Why should I buy from you”?
There are so many people selling the same product as an affiliate, therefore “why should I buy from you?” There are so many products and services on the internet today, “why should I buy from you?” “why should I download your report or video?” “why should I stick with you?” These are questions you need to answer if you definitely want to convert that visitor into a paying customer.
Many marketers try to improve their conversion rates by changing page elements like font colors, buttons, images and so on. Although, these factors work some of the time but instead of focusing on these things, you should really focus on strengthening your value propositions. You should be able to answer this question, “If you have 10 words to explain why people should buy from you instead of your competition what would you say?”. If you can answer this question correctly, then you are going to convert the right kind of visitor. Let’s take a look at the second factor.
How Relevant is Your Offer
How relevant does the content on your page match what your visitors are expecting to see? Remember that when a visitor lands on your website, the very first question going on in their mind is; “Is this content relevant to me?”. Within the very few seconds they need to determine weather to either press the delete button or go ahead and read your entire page, therefore you need to make sure that what is on your site is relevant to want the visitor is searching or looking for.
Every click that a visitor makes is made because they have a specific intention; they have questions that needs to be answered, a need that needs to be met, a solution they are searching for an answer, an information they are searching. For example, if they click on your banner but your landing page does not satisfy these questions, they will click away resulting to a higher bounce rate.
Therefore, you need to make sure that your content, message and offer is relevant or to what your visitors are searching for.
Now, let’s take a look at another factor.
Reduce Distractions as Much as Possible
One of the biggest conversion killer in your online marketing effort is having too much choice on your key pages (or landing page) for your visitors to choose from. Without a clear call to action (CTA) telling the visitor what to “actually do” will put the visitor in a confused state of mind.
You want people to focus on a single action and not be distracted from it. Is it to sign up for a free report or video, make a purchase or sign up for a free trial? You just want to make sure that your site has only one goal. Then ask yourself, are there items on the page that could divert the visitor away from such goal?
Ironically, the more options your visitors has, the less likely they are to make a decision. Therefore, you need to minimize all forms of distractions and focus on only a single call to action (CTA) for each of your pages. Remove or minimize everything that is not relevant to users taking action. Always ask yourself, Is there anything else I can take off this page, something that is NOT contributing to conversion? What does the page offer that is conflicting or off-target to what my visitor is looking for?
Now, if you have fully addressed this issue, it’s time to move on to the next factor.
Leverage the Power of Scarcity and Urgency
One of the best underused marketing tactics to boost your conversions in your online marketing strategies is to add scarcity and urgency into whatsoever you’re offering. If used effectively, your visitor wont want to miss out on what you are offering, and makes it seem more valuable to them whhich will result into more sales and revenue for you.
You can offer two (2) kinds of scarcity into your business which is;
Time-related scarcity, and
Think of the last time you bought something because it’s only going to be available for the next 24hrs only. That is a good example of a time-related scarcity. When something is available only for a short or specific period of time. Even if you are promoting an affiliate product, you can give out time-sensitive bonuses, this will encourage the visitor to buy instantly so as not to miss out on the bonuses while it’s still available.
On the other hand, a quantity-based scarcity is when you are offering a limited copy of a product or service. Imagine if you’re offering a coaching program, do you think you can coach a thousand students? Of course not. You might be able to coach only a few hundred students. This could be a very good example of a quantity-related scarcity. If you’re to coach a hundred students and state it clearly that once the hundred seats are taken, the door is closed. You will notice that every one of your visitors interested in that offer or service will strive to be among the hundred to take up the offer so they won’t be left out and this will result to an increased conversion on your on part.
Now, that we’ve looked into these four factors, lets take a look at the very last but important conversion strategy you need to start applying today.
Have a Clear Call To Action
Its time to ask for the sale. I call this “asking for the right action at the right time”. Why? Because most time, it might not be a sale, it might be a call to sign up for a free report, a free trial or to watch a video but whatsoever be the conversion or action you are expecting your visitor to take, it time to spell it out in a clear and unambiguous way.
If you are selling a product or service, make buying extremely simple. Your goal is to make doing business with you as easy as possible. Your user should not be left to figure out what do next or how to buy from you or where to click. It has to be as easy as possible such that even a six years old kid could buy from your site within a minute or two.
Tell users what they should do next. In every page always guide the user towards the next action you want them to take. Be specific, do not give too many option the more option you give your user, the more they are likely to do nothing. If they’ve got to fill a form, ask to fill as few fields as possible because the more fields you have in your order or sign up form, the fewer people will fill it.
If you could apply any of these strategy in your marketing activities today, you will see a tremendous increase in your conversion rate within a short period of time. Therefore, my final advice to you is this; TAKE ACTION!
You’ve learnt what it take to improve your marketing effort but you will not see results unless you take action. Therefore, now that you have finished reading this,go out and take action. Go and apply what you’ve just learnt to your business today and see your conversion go up the roof. To your business success.